Everything on Marketing & Media

Social media platforms are experiencing rapid decay in creator engagement. Meta's financial incentives to retain creators indicate a loss of network effects and a struggle to compete with TikTok and YouTube.

Impact: Brands and creators should diversify their presence across multiple platforms to mitigate the risk of platform-specific decay and algorithmic changes.

— from AI Sovereignty, Taxation, and Strategic M&A · Doppelgänger Tech Talk· Mar 21, 2026

Trust in mainstream media has collapsed to 28%, forcing companies to rely on company-owned channels and digital influencers for narrative control. This shift requires new competencies in direct-to-consumer storytelling.

Impact: Brands that fail to develop robust proprietary media strategies will lose narrative control to fragmented digital sources, increasing vulnerability to misinformation.

— from Quantifying Corporate Reputation in Volatile Markets · Masters of Scale· Feb 17, 2026