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Event-driven marketing campaigns frequently compress operating margins due to disproportionate promotional spend and complex physical logistics requirements.

Impact: Brands must tie marketing budgets to incremental profit contribution and pre-negotiate flexible manufacturing capacity to protect bottom-line performance.

— from AI Infrastructure Bottlenecks and Margin Optimization Strategies · OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News· Jul 31, 2026