Everything on Marketing Economics

OpenAI is positioning AI advertising as a premium product, charging $60 CPMs due to high user intent. This signals a shift in digital marketing economics where AI platforms command higher rates than traditional social media.

Impact: Advertisers must adjust budgets and expectations, recognizing that AI-driven reach offers higher conversion potential but at a significant cost premium.

— from AI Acceleration Gap: Strategic Implications · The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis· Jan 28, 2026