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Legacy CPG brands are reallocating marketing budgets toward digital influencer ecosystems to counter declining premium product demand.

Impact: Companies failing to pivot to behavior-driven digital campaigns risk accelerated market share erosion and margin contraction.

— from Global Market Shifts: AI, Pharma M&A, and Consumer Realignment · OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News· Aug 04, 2026