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Procter & Gamble reported a 2% volume increase, signaling sustainable growth over price hikes, and tripled reach in Germany by shifting to influencer marketing while cutting budgets by 20%.

Impact: Reallocating marketing spend toward performance-driven influencer campaigns can maximize reach and efficiency, prioritizing volume-based growth metrics over pure price optimization.

— from Market Shifts: AI Compute, Intel Turnaround, and Emerging Markets · OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News· Apr 27, 2026