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The "ETF multiplier effect" shows that increased paper Bitcoin demand raises selective attention to Bitcoin-related content, leading more investors to seek self-custodial options. High volume in funds correlates with downstream wallet adoption.

Impact: Creates a virtuous cycle where institutional products educate the market, ultimately boosting the secure, on-chain supply of Bitcoin.

— from Bitcoin ETFs as Browser Moment and AI-Driven Finance · The Milk Road Show· Apr 02, 2026