Everything on Innovation Framework

The 'Nightmare Competitor' approach allows companies to identify how a fictional, unconstrained player could make them obsolete, revealing blind spots in the current business model.

Impact: Enables traditional companies to proactively disrupt themselves before being disrupted by agile tech startups.

— from AI-Driven Business Model Evolution at Gebrüder Dorfner · AI FIRST Podcast· Apr 17, 2026