Everything on GTM Strategy

Market entry should be treated like venture capital portfolio construction. Instead of going deep into one market sequentially, companies should parallelize bets across multiple channels and regions to find the 3-5 that truly scale.

Impact: Faster identification of Product-Market Fit (PMF) across diverse global markets and reduced risk of total market failure.

— from Scaling AI Revenue: Lessons from ElevenLabs CRO Carlos Reyner · The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Apr 11, 2026