Everything on GTM Maturity & Scaling

GTM operating models must evolve through three maturity stages: Problem-Market Fit (agility/customization), Product-Market Fit (scalability/repeatability), and Platform-Market Fit (expansion/retention). Transitioning requires trading agility for predictable systems to support growth.

Impact: Aligning operations with maturity stages reduces friction during scaling, ensuring processes match the company's growth phase and resource capabilities.

— from Optimizing GTM Strategy: Alignment, Maturity, and AI · Product Momentum Podcast· Mar 31, 2026