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Replace broad keynotes for specialized topics with facilitated small-group sessions, such as 'Hard Problem Clubs,' to maximize relevance and peer value. This approach ensures niche audiences receive high-impact content without diluting the experience for the broader community.

Impact: Increases engagement for niche segments and improves content relevance, ensuring high-value interactions for specialized audiences.

— from Designing Awe: Product Strategies for High-Impact Events · All Things Product with Teresa and Petra· Jun 23, 2026