Everything on Entertainment Tech

Interactive, AI-generated entertainment is the next major growth area, allowing users to engage with narratives in personalized ways. This moves beyond passive consumption to active participation.

Impact: Creators and platforms that own the distribution of interactive experiences will capture higher margins and stronger user loyalty than those relying on traditional social media feeds.

— from Building Durable Consumer AI Products in the Trust Era · a16z Podcast· Sep 19, 2026