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AI-driven retail traffic is experiencing a massive surge and higher conversion rates. In March 2026, AI traffic converted 42% better than regular customers, reversing a trend from 2025.

Impact: Retailers must optimize their sites for AI accessibility (LLM accessibility) to capture high-value, AI-driven traffic.

— from Google AI Integration and the Surge in AI-Driven Retail Traffic · TechCrunch Daily Crunch· Apr 17, 2026