Everything on Customer Lifecycle

Expanding the target age range from toddlers to older children extends the average customer lifetime from 2-3 years to 8-9 years, significantly increasing lifetime value.

Impact: Longer customer lifetimes reduce acquisition costs and increase the total revenue potential per household.

— from Tonies' 2030 Growth Strategy and Margin Expansion · OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News· Oct 24, 2026