Everything on Customer Acquisition

High-growth companies should target the smartest, hardest customers first as design partners. Their rigorous feedback and eventual public endorsement act as a high-leverage, low-cost customer acquisition strategy.

Impact: Reduces the time to product-market fit and creates an industry-standard validation that accelerates scaling.

— from Scaling for a Century: The Operator-Investor Perspective · Masters of Scale· Apr 16, 2026

Integrating non-sporting elements like music, art, and fashion transforms a sporting event into a 'cultural experience' to attract a younger demographic.

Impact: Lowers the barrier to entry for new audiences, increasing the overall market size and total addressable market (TAM).

— from Disrupting the Golf Industry: The LIV Golf Business Model · Masters of Scale· Apr 14, 2026