Everything on Consumer Targeting

Marketing should target the end user rather than the buyer, especially in collegiate or gift markets. Ensuring the product is culturally relevant and shareable for the end user drives organic social currency and peer-to-peer advocacy.

Impact: Increases organic reach and brand loyalty by aligning the product with the cultural values and social behaviors of the primary user demographic.

— from Insomnia Cookies Founder Shares Growth Strategy · How I Built This with Guy Raz· Oct 22, 2026