Everything on Consumer Engagement

Live sports broadcasting, specifically Thursday Night Football, is a key driver for Prime Video engagement, with viewership up 16% year-over-year. Exclusive sports rights are proving to be a critical retention tool in a competitive streaming market.

Impact: Highlights the importance of live, unmissable content in reducing churn and justifying subscription fees, a strategy other platforms may need to emulate.

— from Runware, DoorDash, and Prime Video Strategic Shifts · TechCrunch Daily Crunch· Oct 31, 2026