Everything on Competitive Strategy & Data Assets

SimGen leverages decades of historical e-commerce data to simulate customer behavior and run counterfactual tests, creating a compounding data moat for platform businesses.

Impact: Entities with rich historical behavioral data can predict market reactions to UI/UX changes with high accuracy, significantly de-risking product launches and capturing market share.

— from Shopify's AI Infrastructure & Auto-Research Strategies · Latent Space: The AI Engineer Podcast· Apr 22, 2026