Everything on Competitive Analysis

The 'Fast Follower' model can disrupt first-movers. iRobot spent decades developing the category, but Chinese competitors leveraged the proven market to enter with lower-cost alternatives.

Impact: First-movers must continuously innovate and diversify to avoid being undercut by competitors who optimize for cost.

— from The Rise and Fall of iRobot: Consumer Robotics Lessons · How I Built This with Guy Raz· Apr 13, 2026