Everything on Commerce & E-commerce

Agent-to-agent interactions are creating a new layer of commerce that bypasses traditional human-centric marketing and advertising models. This shift favors platforms that can facilitate direct, utility-driven transactions between agents, potentially disrupting ad-revenue-dependent businesses.

Impact: E-commerce platforms must adapt their business models to accommodate agent-driven purchasing, focusing on data quality and transaction reliability rather than ad visibility.

— from Personal AI Agents: Strategy, Commerce, and Trust · a16z Podcast· Sep 29, 2026