Everything on Channel Strategy

Algorithmic marketplace pricing and mandatory advertising fees can rapidly compress hardware margins, necessitating strict channel governance and distributor-led sales shifts.

Impact: Prevents brand devaluation and margin erosion by decoupling direct platform dependency while maintaining volume through authorized secondary channels.

— from Shelly's Hardware-to-SaaS Pivot and Community-Led Growth · OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News· May 23, 2026

Direct-to-consumer distribution control prevents brand dilution and preserves premium pricing power.

Impact: Companies that restrict wholesale partnerships maintain higher margins and stronger consumer loyalty over time.

— from Scaling Accessible Luxury: Brand Strategy and Leadership · Masters of Scale· May 21, 2026