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Conversion tracking and attribution must be fixed before paid scale. Poor tracking causes platforms to optimize against incomplete signals and inflates CAC.

Impact: Clean measurement prevents wasted spend and enables reliable channel allocation. It is the foundation for incremental growth decisions.

— from SaaS Growth Shifts To Paid Creative And AI · The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Aug 15, 2026