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OpenAI discontinued Sora due to unsustainable daily operational costs of roughly $1 million and a sharp decline in active users below 500,000.

Impact: Highlights the financial unsustainability of compute-heavy generative AI tools without clear monetization pathways, forcing strategic pivots toward higher-margin enterprise applications.

— from Tech Pivot: AI Compute Reallocation and Premium Market Expansion · TechCrunch Daily Crunch· Mar 31, 2026