Everything on Advertising

High-risk media buys, such as Super Bowl ads, can yield disproportionate returns when paired with strong creative assets. The timing and placement of such ads can significantly impact brand visibility and sales.

Impact: Provides a massive boost in brand awareness and can accelerate revenue growth, particularly for brands looking to scale rapidly.

— from Poppy's $2B Exit: Digital-First CPG Strategy · Masters of Scale· Apr 30, 2026