# AI Agents Expand Across Wearables and Business Discovery

**Podcast:** TechCrunch Daily Crunch
**Published:** 2026-11-11

## Transcript

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OpenAI rolls out new business profiles, making ChatGPT just a little bit more like our friend Google.
I'm Imran Shaikh and your Daily Crunch for Tuesday starts right now.
Well gang, Meta is bringing its Muse AI agent to Apple Watch and Android's Wear OS, the company announced on Monday.
Now with the launch, users can now interact with Meta's AI assistant through voice calls.
text messages, or dictation directly on their smartwatch.
The smartwatch launch comes just a month after Meta introduced a dedicated iPad app for Muse.
First launched on the App Store in September, the AI Assistant's expansion across Apple devices signals Meta's growing ambitions for its consumer AI product and its focus on making Muse a central part of its ecosystem.
Muse is now one of dozens of consumer-facing AI agents competing for users' attention.
Like many of its competitors, it allows users to connect their accounts to manage email, meetings, bills, and more, while also handling tasks such as booking reservations, ordering groceries, setting goals, and making purchases.
Users can also personalize their Muse avatar, of course, to their liking, and change it into something that resembles a person, an animal, or another type of character.
Despite being a relatively new product, Meta has wasted little time introducing new capabilities to Muse.
Spotify's AI DJ, one of the company's earlier efforts in embracing AI technology to connect people with their favorite music, is getting an upgrade.
You see, on Tuesday, the streamer announced that users will now be able to customize their DJ more like they can an AI assistant by choosing between different voices and personalities.
Those who like the feature, but not all the chatter, can also now opt for an experience with less commentary in between sets.
Since first launching the AI DJ in 2023, Spotify's leveraged AI to improve all areas of its app.
Most recently, that's included updates that allow users to chat with a conversational AI agent about music, fine-tune their recommendations with prompts, create playlists with AI, and work with third-party agents like ChatGPT and Claude.
However, the DJ remains one of Spotify's most popular AI features as it's used by over 94 million Spotify premium listeners.
Now, it's revisiting one of its first major AI features, taking a cue from the personalization options other AI assistants routinely offer.
With the update, Spotify Premium subscribers will be able to choose from an expanded set of AI DJ voices in both English and Spanish.
The voices include seven English options with British, American, Irish, Australian, and Indian accents and two new Spanish options.
The other change allows users to toggle off the commentary between songs, reducing the DJ's interruptions.
While typically the AI DJ introduces different selections of music, explaining what it picked and why, users can now limit it to brief acknowledgements when they first start the DJ feature and when they turn it off.
Spotify is saying this would allow people to use the DJ at times.
They may have turned to a playlist instead, like when hosting a party, where they want music in the background, but not all that chatter.
In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses.
You see, on Tuesday, the company rolled out a business hub that'll serve as a place where companies can create business profiles that...
in a feature that greatly resembles the kind of profiles that Google and other search engines already offer, allow enterprises to verify and update information about their products and services.
The feature is currently in beta.
Eligible companies will also be able to create and launch a specialized business agent, which gives ChatGPT users the ability to ask questions about the business and its products.
In a move that calls to mind Google's analytics, The Business Hub will also give users access to limited business insights.
These insights will reveal how ChatGPT users interact with their products, including profile views, business mentions, website clicks, and other metrics.
Businesses will have to verify their profiles through a formal process, although the company didn't share specifics of what that process would entail.
Benji Shomer, VP of Monetization, told journalists on Monday that there are multiple verification methods that we use for different types of business.
in different markets.
OpenAI previously tried to position ChatGPT as an e-commerce hub by which users could buy products directly.
This effort, which used a commission fee system, was viewed as a potentially huge source of revenue and a way to make ChatGPT a more direct Amazon competitor.
However, that project ultimately failed to take off, and in March, the company retired the effort, which had even included a checkout cart feature.
With the integration of business profiles and intelligence, ChatGPT seems to be attempting to become more like Google, which, since the advent of the internet, has been the place where web users go to understand the companies they want to shop at.
Now, it remains to be seen whether this initiative will bear better results than the one that sought to make ChatGPT a direct e-commerce hub.
And folks, that's your Daily Crunch.
Today's stories were reported by Lucas Ropakash, Amalek, Sara Perez, and more awesome TechCrunch journalists.
We'll see you here tomorrow.
Same tech time, same Crunch channel.
Until then, find us at techcrunch.com.