# Nexo's US Reentry and Crypto Lending Resurgence

**Podcast:** The Milk Road Show
**Published:** 2026-09-03

## Transcript

I think passing all this regulation will only unlock a more golden age of crypto.
Crypto lending platforms were booming back in 2021's bull market.
A few of them are still around.
How did Nexo survive?
How are they making their big comeback?
And what does this mean for the future of crypto lending?
Hello and welcome to The Milk Road Show, the podcast that knows that when meme coins are forcing market makers to tokenize more stonks, it might be time to flip bullish.
I'm your host, John Gill, and today is Thursday, September 3rd.
And today we are joined by Neil Steinhardt.
Neil is the chief operating officer of Nexo US, where he leads the company's re-entry into the US market with crypto backed lending, yield products and digital asset wealth management solutions.
What does all that mean?
What do we need to know?
Well, Neil is a very smart guy.
He's going to tell us a lot of really interesting things today about crypto and about a lot of other stuff.
So that sounds good to you.
Make sure you like and subscribe.
Share this episode with somebody who's going to enjoy it.
And as a reminder, our podcast today is free and that would not be possible without our wonderful partners at Sabre.Money, the stablecoin payments platform built for Asia.
So keep an ear out for more information on them later in the episode.
But for now, welcome to the Milk Road Show.
Neil, how are you, sir?
Hey, John.
Great to be here.
Thank you very much.
I'm really excited to have you.
I'm glad you decided to leave the art in the background as opposed to blurring your camera.
I think this is going to be much better for the episode.
Neil, I thought a great place to start would just be with the Nexo platform.
And some people might have heard of it from the last cycle, but things have changed and it's a lot different.
How would you describe Nexo today to somebody who doesn't know what Nexo is?
Sure.
Well, Nexo is the premier digital asset wealth platform, and we're designed to help clients grow, manage and preserve their crypto holdings.
So, you know, we've been in business since 2018.
We operate in more than 200 jurisdictions.
We've got 10 million clients globally, and we've processed over $465 billion worth of volume in collateralized credit.
So we've been around for a while and we're going to be here for a long time.
You did a great job memorizing those numbers.
Those are really impressive figures.
But I want to talk about this.
So what we've seen happen as far as crypto lending, the last bull market was a huge amount of demand for this.
It was a huge industry.
Many, many billions of dollars were in this.
And once, you know, 2022 happened, a lot of that kind of dried up.
But it seems to be really coming back in a strong way.
And I'm curious your thoughts on why we're seeing this resurgence.
Why are so many people now choosing to borrow against their crypto as opposed to selling it?
And why do you think this?
is finally coming back in a big way here?
I think there's three main reasons.
One, folks who believe in digital assets, we're still early, right?
And they're bullish on the future.
So they don't want to sell.
Two, there's tax implications for selling.
So if you're substituting, right?
I want to buy a house.
So therefore, I want to sell these assets.
There's a cost to doing that.
And there's some significant tax implications there.
And the fact that platforms like Nexo make it really easy to access liquidity.
right?
We offer a perfect solution, right?
You can hold your assets, you can, you know, hold them for the future and the growth, and you can access the liquidity you need today without any, you know, significant consequences.
And it's, it's, you know, click, click, click, you can access against your crypto.
So I think that's the, probably the biggest reason why there's a resurgence.
And, you know, there's analogs in the, you know, non-digital world, right?
Because you can get...
home equity lines of credit and security back lines of credit.
And, you know, people borrow against their assets all the time.
And it's a great way to source liquidity.
Okay.
So tell me about this.
You guys are known for the crypto lending business, but you said Nexo is a digital asset wealth management platform.
There's more to it than just crypto lending.
What are some of the other things you guys have at Nexo that people should know about?
Sure.
So, you know, we've got a pretty interesting product suite.
So obviously we can focus on yield, right?
So your assets can grow.
We have lending.
We've got a credit card based product, you know, which is like...
the simplest way to access liquidity against your assets.
You know, we have a really interesting, you know, exchange, right?
So you can convert your fiat and stable and get the assets that you want.
And you also have a wealth club, right?
Because we're a very high touch platform that kind of caters to high net worth individuals.
So people that, you know, need some handheld and want some experience, you know, we offer 24 seven support to help the members of our wealth club, you know, accomplish what they want to accomplish.
And I think that high touch support is appreciated by a lot of people who are maybe used to less high touch service from other crypto platforms.
I'm curious your thoughts on, you know, you're chief operating officer for Nexo US and the reentry into the United States.
I think you guys began this process in February.
How has that been going so far this year?
What's that been like?
Give me sort of like a progress update on that.
Sure.
You know, it's been going great.
You know, we're really happy to be back and the US is a huge market.
It's important to be here.
And, you know, we're doing it through a partnership with BACT, right?
So BACT is a publicly traded company that provides institutional support for risk management and compliance for digital assets.
So it's the right...
way to go about coming back into the market and to do it in a compliant manner.
We started in RIA, we're putting all the pieces together.
So, you know, as our product suite expands, you know, some of it we'll do in-house, some of it we can do through strategic partnerships.
But all in all, I think the environment in the U.S., it makes it the perfect time to be back.
Hi, everyone.
This is John.
Listen, our Milk Road Pro analysts nailed this AI bull market.
They had dozens of calls pay off in a big way for our community.
If you want to see how our entire team of analysts are positioning for the crypto bull market that's going to come after this bear market finally ends, you can join us now at Milk Road Pro.
It's just a dollar.
Link is in the description.
You'll get access to all of our analysts' trades, their watch lists, and see how they're navigating this in their portfolios and get access to ask us questions in Discord anytime, day or night.
It's just a dollar.
Link's in the description.
Milk Road Pro.
Join now.
I'll see you there.
What has changed in your view?
I mean, just how would you describe this from, from Nexo 2020, like pre 2022 to, to Nexo today, if somebody is familiar from Nexo from the last bull market, um, and it was getting refamiliarized today, what's changed about how you operate and just like, what do people know about that?
Well, I think it's really the regulatory environment.
You know, when we took a chance to, to come back, it was really, you know, I think the genius act was, was the, the, the final straw where we said hey you know there's some regulatory clarity here and and now i think we can come back and operate and what's different is that we're operating in that compliant fashion because now the rules are being established and uh it's interesting for markets right when there isn't a regulatory clarity then capital sits on the sidelines and when you get that clarity then then it's allowed to rush in and you can see more innovation and you see see more you know legitimate players coming in and saying, hey, this is how we're going to have to operate.
So I think that was a start where we said, hey, you know, I think it's time to come back.
And now we've been putting all the pieces together.
And, you know, like I said, we're super excited and bullish about the future of our operations in the U.S.
Are there particular products that you're seeing like more being more popular with U.S.
customers, like people using their crypto for for mortgages or for just getting getting yield?
What are you seeing the most adoption from Nexo's product suite in the U.S.
so far?
Yeah.
So, I mean, obviously, you know, you're using the exchange, right?
So it's going to have to come in.
But once it's in, you know, yield and line of credit are the two biggest products.
And, you know, we do have some studies that we publish that are interesting in Europe about like, you know, crypto card usage.
And, you know, what's interesting is the significant percentage of usage around experiences.
right so you can book travel you can book trips uh of course people can buy coffee and you know groceries and things like that and we see that activity as well um but i think if you're kind of building wealth for the long term right which is really our value proposition it's you know you can't just sit there and wait for it to mature right you need to access it and you know things come up in your life right so yes you do um you know we did start the uh the first crypto mortgage uh i think back in 2019 right where People were using funds, but people use funds to make significant purchases or they can buy houses, they can pay for education, they can buy an automobile.
There's lots of things that you can do, and especially as the market goes up.
Obviously, there's volatility, but the general trend is up over time.
And so you're accumulating more and more wealth and we make it really easy for you to access it.
Say hypothetically, I had some crypto and I was curious about getting some yield on it.
right how would you pitch nexo to me as opposed to other options on the market because there's so many different alternative ways to get yield now in d5 and other places why nexo and um you know like i think another thing i'll tack on to the same question is like the risk management aspect of it because there's so many people i think have been burned from prior bull markets on on crypto yield products how do you go about like you know assuring people that the the lessons for the past have been learned and that those same risks don't exist if they do decide they want to get some yield on their crypto All right.
So hypothetically for your crypto, I mean, yield is one of our flagship products.
So it's really quite easy, right?
So we've got two products.
We have flexible yield and fixed term.
And on the flexible yield, you can keep, obviously, the assets on the platform.
You can generate up to 14% per annum.
What's interesting about Nexo, we generate daily interest.
So there's a compounding effect.
We pay out our interest daily.
The yield's available for 20 different assets.
Those assets are available to you at all times if you want to use them for collateral for a line of credit or something else.
So almost a no-brainer to actually generate some yield off your assets.
If you want to generate a little bit more, you can lock it up for a fixed term.
You can take out 30 days, 60 days, 90 days, 12 months, and that will generate a higher yield.
But those assets will get locked up and they won't be able to be used for collateral or used for a loan.
So we have a lot of flexibility.
Again, super simple platform, really intuitive, right?
Click, click, get to work, right?
Start putting your assets to work.
You know, for people that want to hold, great, but why not?
use them to generate some yield while you're waiting.
Okay.
And then that's helpful.
It's good.
You guys have a lot of optionality for people to decide how they want to do that.
But how do you go about talking to people about some of these risk management practices and making sure that they feel like the yield is coming from a secure place and they're not just going to get rug pulled on other crypto?
Sorry, I know this is a sensitive topic, but I think a lot of people are still scared about this.
And rightfully so.
So obviously we've been around.
since 2018 and uh we've been refining this model for quite some time and you know still still going strong so you know one thing is we keep the loan to value ratio is conservative so uh so we're not letting people get terribly leveraged on this um secondly we have a proprietary automated liquidation engine so you know as you're getting closer and closer to your loan to value ratio, you're going to get some calls, hey, we want to keep your loan current.
If you don't, we can do a partial liquidation.
So we're not going to wipe you out, but we just want to make sure that you keep your loans current.
And if the collateral LTV falls below a certain value, we can do that.
And it's a rather sophisticated and automated process.
So the engine itself is going to look at being able to liquidate in various markets so we can affect it.
very effectively and execute those trades and get your loan current again.
And, you know, we've been through every major downturn, right?
Still going strong.
You know, that includes 2022.
You know, it's a battle-tested platform.
Gotcha.
Well, partially liquidated is my favorite kind of liquidated.
That sounds very sophisticated and dignified.
And you hope it doesn't get to that, right?
Yes, we always hope for the best.
Neil, I'm curious to get your thoughts on this.
Something that is sort of like...
known as a common thing in crypto markets is these large price swings and volatile events like October 10th of 2025 or the short squeeze we saw just two weeks ago.
And I'm curious how that impacts your platform or your users, people who are doing lending on Nexo.
Do those events move the needle or is it something that you're aware that these things happen, but you shrug off and doesn't really impact your business much?
It doesn't have a tremendous impact.
Right.
So like I said, you know, like there's a ton of automation baked into the platform.
So, you know, by keeping the loan to value ratios conservative, right, you know, we're able to, you know, kind of withstand some of those larger market swings.
And it's been proven.
Right.
So, you know, we get through those market swings and the system becomes a little more robust and resilient.
You know, it's almost like what is it?
anti-fragility right you know you want to design systems right that you know they're not reacting they actually get stronger in more turbulent times and i think you know you can kind of look back at the nexo platform and say you know we've built this anti-fragile system that is uh you know built to withstand you know major market swings and i think you know if you look at the maturation of the market um you know you can argue maybe there's a little less volatility right as like more institutional investors are coming in and stuff i'm not saying there aren't swings because of course there's swings um but you know maybe you know it's it's not quite as volatile as it has been historically and i guess time will tell you know what this cycle plays out to be in the next one as well Absolutely.
Yeah.
Well, if you guys have made it since 2018, you've definitely learned a lot about how to survive these things.
So I appreciate the confidence on that.
I am curious about the institutional versus retail aspect of this, though.
Are you seeing more demand and adoption from institutional investors for Nexus platform?
Or do you see this as more of a retail focused thing somewhere in the middle?
What's that been like?
So we focus on, you know, large retailing and corporate more than institutional.
So our target demo is high net worth individuals.
And obviously we deal with, you know, commercial companies, family offices, you know, corporate entities as well.
So that's been the main focus about where we're kind of driving our customer acquisition strategies.
And, uh, but I do think it's interesting to see the institutional inflows.
I mean, we touched on it a moment ago, right.
Where it kind of flattens the market a little bit, right.
When there's, there's bigger swings and bigger reserves and, you know, maybe having a less retail driven market, you know, kind of, kind of makes things a little more appealing for, for a broader audience of, of potential investors.
Okay.
So not institutions, but sort of larger retail clients.
That's kind of the, the place where Nexo lives, uh, mostly, right.
Absolutely.
And corporate.
Right.
So, you know, like, you know, family offices and businesses.
But that that is the main focus.
Okay, cool.
Gotcha.
Talk to me about how you see Nexo as unique or differentiated from other players on the market, because there are so many incumbents from Wall Street, from crypto startups that offer sort of like maybe similar, analogous, but somewhat different things.
How do you see Nexo as standing out from the crowd and what makes it like unique from some of these other platforms?
Don't like to generally talk about competition, you know, certainly by name, but...
I think what's interesting, especially in a relatively sophisticated market like the United States, is that there's competition within the digital asset space, but there's also competition in TradFi.
Right.
So there's the majority of the investment happens outside of digital asset space.
So, you know, there's there's major wealth management platforms out there where, you know, we can have customers who are where we have a very highly differentiated product.
Right.
We're geared towards the digital asset space.
Right.
We're geared towards getting liquidity.
You know, I can tell you as a as an individual.
Right.
If I want to borrow against my non digital assets, it's it's a cumbersome process.
It's doable.
Right.
And you can you can do it.
but it's not easy because your RIA has got to recommend you to the bank and then you got to take out a loan and then you got to go through all this documentation and it's not quick.
On Nexo, because we offer these collateralized loans, click, click, you can get your liquidity if you satisfy all the requirements.
So it's interesting.
I think there's a...
a lot to compete on and a lot of opportunity uh you know the us is a fairly sophisticated market um so many people are actually you know in the stock markets own equities own own funds and uh you know i think digital assets are growing you know i can tease we have a new wealth report coming out uh in another couple weeks um that really kind of takes a look at how are these portfolios behaving right so you know rather than gauge sentiment about crypto.
It's actually saying, what is the behavior of crypto and how integrated is it to your...
future wealth strategy.
You know, one thing we've talked about a lot on this show is that crypto is quickly becoming a huge part of the global payments infrastructure, and nowhere is that more obvious than in Asia.
But if you're actually running a remittance company or a payment business, you know that the hard part isn't moving the stablecoins.
It's dealing with local banking partners, compliance, liquidity, and all of the operational headaches that come with sending money into places like India and Southeast Asia.
That's why today's partner is Sabre.
They give payment companies stable coin powered infrastructure to collect and make payouts across Asia without having to build all of that complexity themselves.
They've already processed more than $3 billion in transactions across 40 different countries.
So this isn't just a concept.
These guys are actually doing this for real.
If you're building payment infrastructure or expanding into Asia, make sure you check out Sabre.money.
I can't remember if you said this, but in my research, I saw that you guys are in over 200 different jurisdictions globally.
And I think that's a really impressive reach.
a crypto platform.
Could you talk to me about that growth strategy?
I think you recently entered Argentina, you're back in the United States, you guys are just spreading everywhere.
What's the strategy with this for Nexo?
How are you thinking about that growth in the Americas?
Well, there's different drivers in different markets, right?
So I think if you look in some of the Latin markets in Argentina, Nexo Argentina, we achieved through a significant acquisition and it's...
interesting because, you know, in that market, you know, maybe there's a little more volatile volatility in the currency.
And so there's a little more adoption, right, for some wealth preservation.
You know, we just launched in Australia, which is really interesting and significant as well, because there's a lot of regulation in that market.
And so we had to court a really interesting strategy.
And, you know, it looks a little different than the other markets right so you know obviously the same product set but the way that the australian market behaves is a little bit different the way they treat their capital gains taxes uh you know is very different as well so uh i think you know nexo is a global power we're the third largest uh crypto lender in the world um you know we've grown i think over the last three quarters uh you know in a slightly contracting market which is i think is pretty impressive and so i think you know having that global reach is is just you know it's been a part of our dna you know since the beginning and uh you know but my focus clearly is on growing the us business But, you know, it's great to see the adoption and the uptick globally.
Yeah.
Well, that's what impressed me so much about this is that just being able to operate in that many jurisdictions means that Nexo is inherently extremely regulatory compliant because there's so many different things that go into just being able to operate in all these different places.
And I thought that was interesting to point out.
One thing I wanted to ask you about was about the MICA regulations in Europe, because a lot of major crypto platforms and businesses were not able to come into compliance with this quickly enough.
like Tether and Binance very famously and dramatically left the European Union.
Nexo is still, I believe, operating in the European Union.
Can you talk to me a little bit about how you all were able to navigate this?
Or maybe just, I know you're head of the US, so I don't want to ask you too many Europe questions, but what are some lessons learned from all of these different things you've applied to trying to become compliant in the US?
Because there's a lot that goes into even state by state in the US being regulatory compliant.
How have you guys navigated this?
That's a great question.
So obviously, we're Mika compliant in Europe and we did it through partnerships.
So we have a couple of different partners to focus on different products that we offer in the EEA.
Through those partnerships, we were able to offer uninterrupted service for our Nexo client base.
Europe is our biggest market.
And so obviously it was a main priority for the company to make sure that we would remain compliant and stay in business.
So I think that was a great accomplishment, a big milestone for Nexo.
It's similar to the way we're operating in the US.
So we picked up a partnership with Bact to run our trade in custody.
And that was the best way to come to market and to do it in a compliant fashion.
And so sometimes you need to outsource some core functionality in order to move forward.
And we can grow from there and grow those relationships.
Uh, you know, so I think it's good to lean on some partners, uh, you know, especially if it gets us to market a little quicker, you know, there is a fairly high regulatory burden in Europe and, and the U S and, uh, you know, it's great to, to work with reliant partners that can, you know, help shoulder the load.
Yeah.
Well, I live in the people's Republic of New York city, so I'm familiar with a regulatory burden.
Neil, I want to get your thoughts on this.
You talked about how the Genius Act and just like the generally positive or more positive regulatory environment in the United States was a big thing that was attractive to bring Nexo back to the United States.
The Clarity Act is set to go to another vote in the Senate in just a couple of weeks here.
Can you talk to me about your outlook on this, not just whether or not it will pass, but do you think that this will be a significant unlock for Nexo's business?
And just like, what are you expecting to happen if the Clarity Act passes?
So I think if it passes, that'll be great.
You know, obviously, you know, want some regulatory clarity.
I don't think we want overregulation.
I've been in regulated industries for 25 years and it creates its own little ecosystems of compliance.
But at the same time, you know, whether it passes or not, I think, you know, the horse left the barn.
Right.
And digital assets are established in the U.S.
And, you know, stable coin, you know, is is clear.
right through through the genius act and you know the agencies that are going to regulate digital assets are clear and they're making rules and they're um trying to be pro-business as well right so you know that's a that's a fine balance to try to figure out you know how do we protect consumers and how do we allow businesses to grow so you know like i said i don't have a crystal ball you know whether it passes whether or not there's a lot that goes on behind the scenes to pass major legislation But the fact that we talk about it, the fact that the rulemaking is happening, you know, I think is less important, you know, whether it passes or not.
And I guess we'd like it to pass.
But the fact that we have the regulatory clarity, you know, allows us to operate, to make certain decisions, to make certain investments.
And that's probably the most important thing that's come out of the past couple of years.
And also, you know.
trying to codify things in a way that it's less discretionary by agencies to do their rulemaking.
You know, like we said, made it easy for us to make a decision to come back into the U.S.
I think, you know, gives us a lot of clarity about, you know, how we want to operate in the U.S.
as well.
Clarity is a good thing.
I think that a lot of people are wondering, you know, is this going to unlock another wave of institutional capital coming into crypto?
Or is it just going to unlock another wave of, you know, competition, new products and new players entering the market?
Do you have any thoughts on that one way or the other?
What do you think the response to this is going to be?
And what happens in that world?
Sure.
I mean, if you look historically, right, when When there is regulatory uncertainty, like I said, capital sits on the sideline.
And so, you know, you allow some smaller players that are, you know, maybe less risk averse to come in and play.
You know, when you get the regulatory clarity, then you get the more institutional players that want to come in.
And so, and then you get the capital deployed, right?
You see this wild growth.
And then you see consolidation.
right and m a activity right so some of the guys that were growing up you know time to get acquired people get a little fomo you know large corporations feel like they need to put a a foot in the game and right now they can do it through acquisition as opposed to growing it organically so i think it's gonna unleash uh just an amazing time right where you know major financial players are gonna you know take this segment seriously, they do already.
I mean, if you look at like, you know, all the stable coin innovations, it's just been, you know, mind blowing.
I think like yesterday, right, was the announcement, right?
21 major banks are going to, you know, get on chain and use an existing chain, which I think is phenomenal, right?
And it's happening today.
I think Visa, I think they just posted, right, their annual run rate of $7 billion on chain, right?
Western Union, it's happening, right?
It's infrastructure.
And that is, you know, amazing.
So I think, you know, passing all this regulation, you know, will only unlock a more golden age of crypto.
And, you know, there's a lot of capital on the sidelines that is just waiting to come in.
You see it maybe in some of the growth of some of the exchange traded funds and ETFs, right, where, you know, people want exposure to it.
um you know and then they can get you know even deeper exposure say hey maybe i want to actually hold these assets directly you know as opposed to being in these funds so uh you know we're like i said we're super bullish about the future and i think it's it's only going to get brighter A more golden age is a great phrase.
I like that a lot.
Thank you for that, Neil.
I want to talk about the roadmap for what's ahead for Nexo because, like I said, you've been expanding into new jurisdictions.
Are there new products, new services that you guys have on the roadmap that you're still trying to bring to market?
Or do you think you've kind of gotten to a steady state as far as the product suite goes?
So we're definitely not there.
I think interesting for the US, we want to...
launch the card product.
We have an award-winning MasterCard product in Europe, and I think it's very key to what we're trying to accomplish, and we're working on that.
I think what's really interesting is the Nexo Wealth Club, right?
Where you get...
lower rates on your credit card.
You can generate higher yield.
We're getting ready to launch a thing called Milestones, right?
Which is a special subset of the Wealth Club.
And, you know, the idea would be that you can get more experiences and assets, right?
We sponsor Formula One.
We sponsor the Dallas Open Tennis Tournament.
We sponsor the Australian Open, right?
We sponsor major golf tournaments in Europe.
So the idea of leveraging your wealth and kind of marrying it to your lifestyle, right?
And getting either, you know.
tickets or passes or, you know, experiences, I think is really a differentiator for us.
You know, we talked about the 24-7 support and the White Gulf care and having dedicated account managers, but getting involved with the experiences, you know, really takes it kind of to the next level.
So, you know, that's something that we're really super excited about and is going to be a big differentiator for Nexo.
That sounds really fancy.
I think I'm going to look into this when I get to be a big whale.
All right.
I think that's really interesting as a differentiator, too.
And I think, tell me about the card product, because I think that there are a lot of, there's neobanks now in crypto, like EtherFi launching a card.
There's all these incumbents, obviously, that have these programs.
And your card product has been really successful in Europe.
Talk to me a little bit about that and what you're hoping to accomplish bringing that to the U.S.
markets.
Well, you know, I think when we talk about, you know, using your wealth to access liquidity, like the card swipe is the simplest way to do it, right?
Hey, sign up for a card, get a high credit limit and, um, you know, swipe away.
Right.
So like I said, we have, we've got our card report.
Um, it's, you know, interesting to see how people in Europe have been spending their money and seeing how much of it goes to travel and luxury goods, you know, and coffee and groceries and basic necessities.
But, um, both of them tell an interesting story, right?
So one is, Hey, I have, this wealth that we're bullish on crypto we're holding these assets for the long term right because we we believe but i need to buy some groceries today and you know you know and having my money tied up is is not going to do it for me right so so the ability to have that instant access to liquidity uh we have a dual card right credit or debit mode um you know super high credit limits you know based on your your assets is is compelling And so, like I said, I think, you know, our credit line is amazing product.
Our yield is an amazing product, but the card is a phenomenal product.
And actually, you know.
get you where you need to go.
Talk to me about the niche that you see in the market for Nexo to carve out here that's not already being served, right?
Because I think that there are a lot of people who have been looking at the US markets and waiting for clarity to come in and engage with this market share here.
Where do you see carving out that market for Nexo?
And just talk to me about where you see this fitting into a person's crypto portfolio or the platforms that they use to engage with crypto.
yeah i i think it's interesting so about 60 of the market has some exposure to crypto right now so it's it's it's not niche in that regard but you know it's a significantly small portion of the majority of people's holdings and i think you know people can get turned off by the volatility you know i don't want to get into people's heads and try to guess about why they make investment decisions or not but you know as you see growth right and and you know, over most any timeframe, you know, there's been exceptional growth in digital assets.
As you see the blockchain adoption, as you see, you know, yield products that come to market, right, and people start institutionalizing, get more comfortable with it.
You know, you see a lot more favorability in younger people, but they have less disposable income and, you know, less conviction in older people who have more disposable income.
But guess what?
That's changing.
There's like a...
75, $80 trillion wealth transfer coming, you know, between generations, you know, you know, as younger folks are, you know, Gen Z and millennials are growing up and, you know, you know, getting established in their life, you know, they're more comfortable.
So it's interesting.
I think there's a lot of people who want to structureally put crypto into their retirement planning and into their wealth building.
And, you know, the U.S.
is an interesting market compared to Europe where.
you know so many people's retirement is tied up in the market right so you know in some regard we have a very sophisticated market right because so many people have 401ks and roths and you know you go on six o'clock news and people talk about the stock market and what was the dow and where was the nasdaq and how are the fang stocks performing right so you know what's crude oil trading at you know this is like part of your everyday life right you don't have to be in the industry to be exposed to this because they talk about it every night on the news because everybody's retirement is tied up in it and so i think you know when we start getting people more comfortable they start switching and substituting, hey, I'm not going to be investing in this ETF or whatever, I'm going to start investing in digital assets.
And I think that's going to be the transition.
So, you know, so we have our high net worth clients who, you know, have the disposable income and...
you know, believe.
And then we have, you know, the, the newer people that are coming into the market, you know, and aging into it, who, you know, are getting more and more disposable income, right.
And you don't want to make good, smart decisions about their future.
And, and that's really the next value proposition, right.
I think the tagline last year was the future of wealth, right.
You know, we're, you know, we're a digital wealth platform, right.
How can you grow and how can you access liquidity along the way?
All right, I have a very specific ask for you guys.
Somebody listening to this knows the person running marketing at a crypto or AI company that should be advertising with Milk Road.
We reach more than half a million investors across everything we do and Q4 is filling up.
So don't be the brand that waited too long.
And the cool part about sponsoring the show is this episode is still going to be getting plays months from now.
So send this to them.
Look like a genius and tell them to go to milkroad.com slash sponsor.
Neil Steinhardt, Chief Operating Officer, Nexo US.
Thank you so much for being on The Milk Road Show.
I was really excited to talk to you because I'd heard of Nexo for many years ago, but I was like, oh my gosh, they're finally back.
I wanted to hear more about what the company's doing, what brought you back.
And I feel like I learned a lot from this episode.
So thank you so much for being on The Milk Road Show.
Where can we send people to find more of you and your work online?
all right well first of all thank you very much for having me this was super enjoyable and you can go to nexo.com and find out a lot more information you can find us on x at nexo uh we're happy to entertain you and uh looking forward to you know helping more more people grow their digital wealth well i would love to do that as well that's why we're here neil steinhardt thank you so much for being on the show i really appreciate it all right my pleasure Take care.
Thank you all for joining us.
I hope you all learned something today.
So until next time, stay safe, stay educated, stay bullish, grow your crypto wealth, and we will see you all in the next episode of the Milk Road Show.
Thanks for being here, everyone.
Bye.
Everything you hear on Milk Road is for informational purposes only.
These are our personal opinions, not financial advice.
And we may own some of the investments we talk about.
Always do your own research and make the decisions that are right for you.
See you next time.