# AI Market Fragmentation and Social Platform Personalization Trends

**Podcast:** TechCrunch Daily Crunch
**Published:** 2026-06-17

## Transcript

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Threads has added new personalization and community features as it reaches 500 million monthly users.
I'm Imran Shaikh and it's Wednesday's edition of The Daily Crunch, starting right now.
More than three and a half years after ChatGPT's initial release, AI assistants are now used by millions of people worldwide and the competitive landscape is changing fast.
Now, while OpenAI's chatbot is still the most popular assistant worldwide, globally, its market share has dipped below 50% for the first time, as users are migrating between different assistants like Google's Gemini, Anthropik's Claude, and XAI's Grok, according to analytics firm Sensor Tower's State of AI report for 2026.
ChatGPT's growth has been impressive.
It became the fastest app ever.
ever to reach 1 billion monthly users, as Censor Tower reported this month.
Notably, OpenAI counts weekly active users, and it last reported 900 million of them in February.
The chatbot still remains the most popular AI assistant worldwide, with over 1.1 billion monthly users, followed by Gemini with 662 million and Claude with 245 million.
Also, it appears using AI as a cover story for cutting jobs is fast falling out of fashion.
Unlike many tech industry peers who have cut thousands of jobs this year, citing the need to restructure their teams to make the most of AI, Robinhood's CEO conspicuously made no mention of AI in his note to employees, announcing that the company is letting go 10% of its full-time employees, or about 290 people.
Nor did the company's regulatory filing announcing the move, which instead framed the cuts as a restructuring exercise.
And finally, nearly three years after launching as a competitor to Twitter, now X, Threats has reached 500 million monthly active users, the company announced Tuesday.
The meta-owned social platform also announced a series of new features that just launched, including a Your Algo tool that lets users control what they see in their feed.
The new Your Algo feature builds on the platform's Dear Algo tool launched in February, which lets users tell threads what they want to see more or less of in their feed by posting a public post, such as Dear Algo, show me more posts about podcasts.
With the new Your Algo feature, users can privately control what they see in their feed without having to share a public post.
You can tell threads you want to see more or less of certain topics.
and choose how long the request lasts, one, three, or seven days.
Only you can see the requests.
Your algo has rolled out in the US, Canada, UK, Australia, and New Zealand.
By allowing users to temporarily influence what appears on their feeds, Threads gains an edge over X and other competitors by offering a feature that isn't available on rival platforms.
Threads is also bringing communities out of beta and adding new requested features for it.
Communities, which was launched last year as a way to take on X, the feature gives users dedicated spaces within the app where they can delve deeper into conversations on topics that matter to them, like basketball, television, K-pop, books, and more.
Now, users will be able to find communities through a new Communities Hub.
And folks, that's it.
That's your daily crunch.
Today's stories were reported by Aisha Malik, Ivan Mehta, and more awesome TechCrunch journalists.
We'll see you here tomorrow, same tech time, same crunch channel, and until then, find us at TechCrunch.com.