# AI Attribution, Creator Commerce, And SaaS Security Shifts

**Podcast:** TechCrunch Daily Crunch
**Published:** 2026-06-11

## Transcript

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Pinterest is betting on creators with an Amazon storefront integration.
I'm Imran Shaikh in Thursday's edition of The Daily Crunch.
Starts right now.
Warner Music Group WMG announced on Wednesday that it's acquiring AI attribution startup Surreal AI.
Now, Surreal's patented technology creates AI DNA for songs and breaks them down into component parts to trace how AI models use those elements.
Through the acquisition, WMG aims to better track when its artists' and songwriters' work is used in AI-generated content or for training AI models.
Founded in 2022, Surreal also offers intellectual property provenance, audit and compliance reporting, model optimization, and AI business intelligence.
The startup also has a name, image, and likeness, NIL, attribution suite to track how artists' voices, likenesses, and performance identities are used in AI training and generation.
This includes voice clones, AI-generated avatars, and style replication.
The startup will continue to operate as a standalone platform, serving the broader music and AI ecosystem, WMG says.
In security news, cloud technology giant ServiceNow has notified some of its enterprise customers that a software bug on its platform was allowing anyone on the internet to access their data.
A Knowledge Base article which ServiceNow has hidden behind a login wall but has been shared on Reddit, says the company on June 5th, patched some customer instances to fix a bug that had allowed unauthenticated users to gain greater access to ServiceNow-hosted data than intended.
The bug allowed potentially anyone to access data stored in customer instances without requiring credentials such as a password.
ServiceNow tells TechCrunch that the security incident was not a hack, but the work of security researchers who were looking for vulnerabilities that they could submit for a bug bounty program.
And finally, Pinterest is expanding its partnership with Amazon.
The social pinboard site said on Wednesday that it'll now serve as a home...
For creators, Amazon storefronts.
These online stores allow creators to generate income from affiliate links that direct their fans to products that they often feature in their videos and social media content.
The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, TikTok, YouTube, and Facebook.
Pinterest says more than half its users visit it to shop and that it sees more than 80 billion searches per month.
The deal comes as Pinterest works to regain its position as a shopping destination in response to user complaints about the growing volume of AI-generated content on the platform.
Pinterest said creators will now be able to use a new tool to connect their Amazon storefront directly to their Pinterest account.
After setup, their affiliate link will be applied automatically whenever they tag an eligible Amazon product, automating the process of promoting items.
Then, these storefronts can be featured on creators' Pinterest profiles, allowing their fans and followers to see a broader picture of their recommendations beyond a single pin or board.
And folks, that's your Daily Crunch.
Today's stories were reported by Sarah Perez, Aisha Malik, and more awesome TechCrunch journalists.
We'll see you here tomorrow, same Tech Time, same Crunch channel, and until then, find us at TechCrunch.com.