# Instacart Global Expansion, Google Chrome AI and YouTube Ad Logic

**Podcast:** TechCrunch Daily Crunch
**Published:** 2026-04-15

## Transcript

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So on Tuesday, Instacart announced that it's acquired Columbia based grocery tech firm Install.
The financial terms of the deal were not disclosed.
Founded in 2019, Installeap is a global fulfillment solutions platform that helps retailers streamline and scale their online operations.
Now the company has clients across nearly 30 countries in Latin America, Europe and the Middle East.
You see, its commerce platform Storefront Pro powers the e-commerce operations of more than 380 grocers, including all the Costco Publix and Sprouts.
Also, it's carrot ads offering allows more than 310 retailers to build and skill their online and in-store advertising business.
Given that Instacart's delivery service is only available in North America, the acquisition will allow the company to expand its business into international markets without needing to launch a delivery network in those regions.
Instleap will initially operate as a wholly owned subsidiary of Instacart, the company says.
Instacart plans to expand more of its own enterprise technology to Installeap's partners over time.
Google's adding more AI capabilities to its Chrome web browser, the company announced on Tuesday as well.
It's introducing a new feature called Skills, which will allow users to save and reuse their favorite AI prompts that can run across different web pages without having to type them in again.
I mean, who's got that kind of time?
The future ties into Google's integration of its Gemini AI into Chrome, which arrived alongside a slate of new competitors and the browser ecosystem from companies like OpenAI, Atlas, Perplexity, Comet, and the browser company, Dia, among others.
Gemini already allows users to ask questions about a web page, summarize its info, or perform various tasks.
Skills, though, will take it a step further by allowing users to create AI prompts that can be accessed time and again with just a click.
For example, Google suggests that if a user often asks Gemini to suggest vegan substitutions when looking at recipe websites, they can now save that prompt and use it across different web pages.
To help users get started with skills, the company is also launching a skills library that'll offer common tasks and workflows in areas like productivity, shopping, recipes, budgeting, and more.
Now, to use one of the pre-programmed skills, users just add it to their saved skills in Chrome.
Bing bang, boom, done.
The skill can also be customized to fit a user's needs by editing the prompt, of course.
Skills is now available to Chrome desktop users who are assigned into their Google account.
The feature will initially work only if your Chrome browser's language is set to US English.
This week, YouTube announced that it'll now hold back ads during live streams if chat engagement is at its peak and if users show support with Super Chat, Super Stickers, or gift purchases.
You see, until now, the only way to avoid seeing ads was by paying for a YouTube Premium subscription.
Well, the Google-owned platform said in a blog post that when a chat explodes with energy, it wants to protect that collective vibe.
When YouTube's system recognizes that engagement is on a high, the platform will automatically hold back ads for everyone.
You see, the idea behind this change is to help creators maintain momentum for viewers without interruptions from ads, the company says.
On the other hand, when a fan shows support with a super chat, super stickers, or gifts, they will be rewarded right away with a personal ad-free window right after their purchase.
YouTube announced these changes alongside other updates for live creators.
Additionally, viewers can now send GIFs on creators' horizontal live streams, not just vertical ones, directly from their mobile devices.
YouTube also announced that creators can now go live in both vertical and horizontal formats at the same time, with all viewers being able to connect in a single shared chat.
The company says over 30% of live watch time in the U.S.
came from connected TVs in 2025, which is why it wants creators to be able to customize their streams for all sorts of screens.
Now over to producer Dennis for the latest in startup business news all in about one minute.
They announced on Tuesday a $20 million seed round.
Pillar, founded in 2023, automates hedging processes businesses.
Hedging is when a company places a trade that can offset or cancel out losses from other priced trades.
Geopolitics has not been kind to the commodities market, which has seen much volatility in the past year.
The company's co-founder and CEO said the company uses AI to ingest and parse data from client contracts, cash flows, inventories, ERP software, spreadsheets, and even WhatsApp messages to continuously analyze exposure across commodities, FX, and freight.
It can then build and manage a hedge portfolio for its clients and adjust positions automatically based on market conditions, volatility, and the client's risk tolerance.
The company was founded in 2024 and launched its AI has acquired personal finance setup, Hero Finance.
Terms offered AI powered financial planning for consumers.
Have a great day, folks.
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And until then, find us at TechCrunch.com.
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