Solana's Unseen Adoption & Jupiter's Super App Strategy Amidst Downturn

Solana's Unseen Adoption & Jupiter's Super App Strategy Amidst Downturn

The Milk Road Show Mar 09, 2026 english 6 min read

Solana shows strong usage despite token price divergence. Jupiter diversifies revenue, competes with super apps, and navigates crypto market cycles.

Key Insights

  • Insight

    Solana demonstrates a significant divergence between its token price and actual network usage, with unprecedented adoption and substantial network ($26M/month) and application ($87M/month) revenues indicating strong underlying utility.

    Impact

    This highlights a potential undervaluation of Solana's infrastructure based on its current operational metrics, suggesting long-term growth potential for the ecosystem.

  • Insight

    The current crypto bear market is primarily driven by the unwinding of excess leverage from blown-up funds and escalating global macroeconomic instability, creating a challenging but potentially cleansing environment.

    Impact

    Understanding these drivers allows investors and projects to better anticipate market movements and focus on fundamental resilience rather than short-term speculation.

  • Insight

    Mature crypto startups, such as Jupiter, are able to weather market downturns by focusing relentlessly on building products, diversifying offerings, and catering to active users rather than being distracted by price action.

    Impact

    This approach fosters sustainable growth and strengthens product-market fit, positioning these companies for significant gains in subsequent bull cycles.

  • Insight

    Solana is firmly positioned as the critical infrastructure for 'internet capital markets,' offering a unique combination of permissionless, credibly neutral, and high-volume transaction capabilities unmatched by most public blockchains.

    Impact

    This foundational role suggests Solana will be a core enabler for the next generation of decentralized financial applications and services at scale.

  • Insight

    The actual, mainstream use cases for crypto have evolved significantly and surprisingly since its early days, with institutional adoption and government recognition now prevalent, contrasting with early, unfulfilled predictions.

    Impact

    This indicates a maturing industry where utility, rather than speculative narratives, is increasingly driving real-world integration and value creation.

  • Insight

    Jupiter's strategic diversification aims to create an 'on-chain super app' by expanding beyond core trading into yield products, stablecoin payments, and bridging on-chain and off-chain finance.

    Impact

    This multi-faceted approach broadens Jupiter's market reach, reduces reliance on single revenue streams, and positions it as a comprehensive solution for diverse user needs in the DeFi space.

  • Insight

    Jupiter's DAO approved a 'net zero emissions' proposal, halting new JUP token emissions and committing 50% of on-chain revenues to buybacks, aligning with long-term token holder interests.

    Impact

    This innovative tokenomics model signals a strong commitment to sustainable value accrual and distinguishes JUP from projects burdened by continuous supply inflation.

Key Quotes

"I think the most surprising thing is how much divergence there is between Solana's usage and Solana's price as a token. Uh again, it's like there's actually never been more adoption of these uh of this technology."
"I think the simplest and best way of her to put is that Bitcoin is the asset and Solana is the infrastructure, right? This idea of internet capital markets that go 24-7 that actually work at scale is something that only Solana has a really credible claim towards at this point."
"If you think that crypto is interesting purely because of, you know, get rich quick or these kind of speculative bubbles, all of which are fine, you know, no shade to those things. But if that's your only kind of thesis for crypto, then I can understand why you'd say, oh, well meme coins have died down, but let me look elsewhere. But I think if you're a true believer in this technology, and if you truly understand how bad the existing financial rails are and how good on-chain rails can be, uh, that is what makes you like a permanent Solana bull."

Summary

Navigating the Crypto Downturn: Solana's Resilient Infrastructure and Jupiter's Super App Strategy

The crypto market, often a volatile frontier, is currently navigating a significant downturn, driven by a complex interplay of macro-economic pressures and the unwinding of excess leverage from past market exuberance. Yet, amidst this volatility, a clearer picture emerges for builders and long-term investors: underlying technological adoption continues its robust ascent, particularly within ecosystems like Solana. This period of market correction, far from signaling an end, is instead highlighting the enduring utility and strategic evolution of key players.

Macro Headwinds and Market Decoupling

The current bear market is characterized by the belated surfacing of issues from overleveraged funds and widespread global macro instability. While these factors have created a challenging environment, there's a growing sentiment among some market participants that a period of "decoupling" may be underway. As traditional markets grapple with rising oil prices and geopolitical tensions, the crypto market has, at times, demonstrated an inverse reaction, potentially pricing in future liquidity injections by central banks in response to economic slowdowns. For sophisticated investors, this suggests a calculated approach, favoring dollar-cost averaging over attempting to time market bottoms.

Solana: The Internet's Capital Markets Infrastructure

Solana is increasingly establishing itself as a foundational layer for internet capital markets. Despite a notable divergence between its token price and actual network usage, the data is compelling: substantial network and application revenues, billions of transactions monthly, and a thriving ecosystem of businesses. While often characterized by phenomena like NFT or meme coin booms, Solana's true strength lies in its robust, permissionless, and scalable infrastructure capable of handling significant volume. Its growing stablecoin activity, in particular, underscores its utility for practical, everyday financial purposes, moving beyond pure speculation.

Jupiter's Super App Vision and Strategic Diversification

Jupiter, a leading platform on Solana, exemplifies the resilience of mature crypto startups. By focusing relentlessly on user needs and product development during the downturn, Jupiter is evolving into an "on-chain super app." Its strategy encompasses three core pillars: * Trading: Continuously enhancing its spot and perpetuals trading offerings, including innovative features for professional traders and gamified social experiences. * Yield: Expanding into credit products with an order-book approach, tapping into new forms of on-chain capital efficiency. * On-chain/Off-chain Bridging: Addressing a critical barrier to mainstream adoption through initiatives like Jupiter Global and card products, facilitating seamless transitions between traditional and decentralized finance.

Furthermore, Jupiter's community recently approved a "net zero emissions" proposal for its JUP token. This groundbreaking decision, which halts new token emissions indefinitely and dedicates 50% of on-chain revenues to buybacks, signals a profound commitment to long-term token value and community alignment, distinguishing it from many projects with legacy VC vesting schedules.

Conclusion: Building for the Next Wave of Adoption

The current crypto landscape, though challenging, serves as a crucible for innovation and strategic clarity. For leaders and investors, the key takeaways are the underlying strength of foundational technologies like Solana, the adaptive strategies of platforms like Jupiter, and the broader shift towards utility-driven adoption. The future of finance, increasingly decentralized and on-chain, is being built not by fleeting speculation, but by persistent development and a deep understanding of evolving user needs.

Action Items

Investors should consider dollar-cost averaging into a diverse portfolio of crypto assets during market downturns, rather than attempting to time exact bottoms.

Impact: This strategy reduces risk associated with market timing and allows for broad-based exposure to assets poised for long-term recovery and growth.

Crypto project builders should utilize bear markets as an opportunity to relentlessly focus on product development, user experience, and revenue diversification.

Impact: This commitment to core utility and innovation ensures projects emerge stronger and more resilient, attracting and retaining users for the next growth cycle.

Platforms aiming for mass adoption must prioritize developing robust and reliable on-ramps and off-ramps for fiat-to-crypto, as well as practical stablecoin payment solutions.

Impact: Addressing these key friction points will significantly lower barriers to entry for new users and integrate blockchain technology into everyday financial activities.

Decentralized finance (DeFi) platforms should actively explore expanding their offerings beyond traditional spot and perpetuals trading into areas like credit, lending, and prediction markets.

Impact: Diversifying product lines creates more resilient business models, captures a wider range of financial activities, and enhances the overall utility of the platform.

For 'super apps' or platforms with multiple products, enhancing cross-product discovery and creating a cohesive user experience is crucial to combat the 'complexity tax'.

Impact: Improving navigability and integration prevents user frustration, encourages deeper engagement with the platform's full suite of services, and drives overall adoption.

Mentioned Companies

Discussed as a robust, scalable infrastructure for internet capital markets with high adoption and growing ecosystem.

The COO is the guest, discussing the company's resilient strategy, product diversification, and commitment to long-term value.

Acknowledged as an 'absolute killer' and a well-executing competitor in the perps trading domain.

Highlighted for CEO Jamie Dimon's changed stance on crypto, moving from skepticism to recognizing the value of blockchain technology.

Mentioned as a competitor to Jupiter in the context of becoming a top revenue-generating super app.

Mentioned as a competitor to Jupiter in the context of becoming a top revenue-generating super app.

Discussed as a competitor to Solana, with comparisons made regarding speed, cost, and daily activity.

Blast

-1.0

Cited as an example of an L2 with very low daily revenue, contrasting with Solana's high activity.

Tags

Keywords

Solana adoption Jupiter app strategy crypto market downturn DeFi ecosystem blockchain infrastructure web3 finance cryptocurrency investment stablecoin activity on-chain trading