Tariffs Rise, AI Reshapes Software, Luxury Defies Tech Storm

Tariffs Rise, AI Reshapes Software, Luxury Defies Tech Storm

OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News Feb 23, 2026 german 5 min read

Amid renewed US tariffs and AI's disruptive impact on software, the luxury sector shows resilience while investors rethink valuations and competitive moats.

Key Insights

  • Insight

    The US is re-implementing broad tariffs, starting at 10% and quickly escalating to 15%, utilizing new legal justifications, which signals persistent trade policy uncertainty and potential global economic friction.

    Impact

    This policy could lead to increased costs for imports, affect corporate supply chains, and introduce volatility in international trade relations and market sentiment.

  • Insight

    Artificial intelligence is fundamentally altering the attractiveness and competitive landscape for software companies, potentially lowering valuation multiples even without immediate changes in revenue or profit due to increased competition and eroding 'moats'.

    Impact

    Investors may re-rate software stocks downwards, and companies lacking strong differentiation will face significant pressure on margins and market share.

  • Insight

    Traditional competitive advantages for software firms, such as user habituation and high switching costs, are being eroded by AI agents that simplify operations and data transfer between tools, weakening long-held 'moats'.

    Impact

    This erosion of moats could increase market churn, intensify price competition, and necessitate continuous innovation from incumbent software providers.

  • Insight

    The intense competition among foundational AI developers (e.g., OpenAI, Anthropic, Gemini) is driving significant capital expenditure into data center construction and related infrastructure, benefiting suppliers.

    Impact

    This trend creates a strong growth opportunity for companies involved in building and equipping data centers, such as construction services and component manufacturers.

  • Insight

    Despite massive revenue growth, OpenAI faces significant profitability hurdles due to rapidly escalating computational and data center costs, leading to lower-than-projected gross margins.

    Impact

    This highlights the high operational costs associated with scaling advanced AI, suggesting that profitability for foundational AI models may be a longer-term challenge than initially anticipated.

  • Insight

    The European luxury sector, exemplified by Montclair's strong Q4 results and growth in Asia, demonstrates robust performance and appears relatively insulated from the disruptive forces of AI.

    Impact

    This suggests the luxury sector may serve as a defensive play during periods of tech-driven market volatility, driven by brand strength and emerging market demand.

  • Insight

    New AI tools, like Anthropic's Claude Code Security, directly challenge specific software verticals (e.g., cybersecurity), leading to significant stock sell-offs and a broader re-evaluation of software valuations.

    Impact

    This direct competition forces incumbent software companies to innovate rapidly or face market share loss and declining valuations, especially in areas vulnerable to AI automation.

Key Quotes

"So gut wie niemand, der ernsthaft über das Thema nachdenkt, glaubt, dass SAP, Salesforce und die anderen in zwei oder drei Jahren komplett ersetzt werden oder wirklich massiv bedroht sind."
"Die große Frage, die Investoren gerade stellen, ist eine andere. Und zwar werden die Geschäftsmodelle von Softwarefirmen durch KI einfach unattraktiver, weil es mehr Konkurrenz, höhere Kosten und weniger Burggraben gibt."
"Im aktuellen Umfeld sollte man auch bei Softwarefirmen vorsichtig sein, nur weil sie günstiger sind als im Schnitt der letzten Jahre, sind sie nicht günstig im aktuellen Umfeld."

Summary

Navigating a Volatile Market: Tariffs, AI, and Resilient Luxury

This week opens with a complex interplay of renewed trade tensions, the disruptive force of artificial intelligence, and surprising resilience from the luxury sector. Investors are urged to observe critical shifts in policy, technology, and market valuations to navigate the evolving landscape.

Trump's Resurgent Tariff Strategy

Despite a US Supreme Court setback on previous unilateral actions, former President Trump has swiftly reinstated a broad 10% global tariff, which escalated to 15% just days later. This move, leveraging a 1974 law pertaining to short-term emergencies, signals a persistent and potentially escalating trade policy that could impact international supply chains and specific industries, even if initially limited to 150 days.

AI's Double-Edged Sword for Tech

The AI sector continues its rapid evolution, presenting both immense opportunity and significant disruption:

OpenAI's Profitability Puzzle

While OpenAI's revenue more than tripled last year, its computational and data center costs surged even faster, resulting in lower adjusted gross margins than planned (33% vs. 46% target). This highlights the substantial financial demands of scaling AI, impacting profitability expectations and potentially influencing investment decisions, as seen in Nvidia's adjusted $30 billion investment offer.

Infrastructure Boom Amidst AI Competition

The intense rivalry among foundational AI models from OpenAI, Anthropic, and Gemini is driving massive investments in data center infrastructure. Companies involved in building these centers (e.g., Comfort Systems) and supplying critical components (e.g., Corning) are experiencing significant growth and positive market reactions, benefiting from the high capital expenditures.

Software Sector Under Pressure

Conversely, the broader software industry is facing significant headwinds. New AI tools, such as Anthropic's 'Claude Code Security', directly challenge existing cybersecurity firms, leading to sharp declines (e.g., Okta, CrowdStrike, Zscaler losing 5-10%). The iShares Expanded Tech-Sector Software-ETF has seen its worst start to the year since the financial crisis, reflecting investor concerns over AI eroding traditional software 'moats' like user habits and switching costs. The market is re-evaluating whether software business models remain as attractive, potentially leading to lower valuation multiples even without immediate changes in revenue or profit.

Luxury Market's Unfazed Ascent

In stark contrast to the tech sector's volatility, the European luxury market demonstrates remarkable resilience. Montclair, for instance, reported strong Q4 currency-adjusted revenue growth of 7%, driven by its Stone Island brand and robust demand from Asia, particularly China. This positive performance extended to other luxury giants like LVMH and Prada, indicating the sector's relative insulation from AI-driven disruption and strong consumer demand.

Investor Outlook: Adapting to the New Normal

Navigating this complex environment requires a shift in investment strategy. Investors must move beyond traditional software valuation metrics and focus on robust cash flows, comparing software firms to more established industries. A critical examination of a company's 'moats'—especially those derived from regulatory compliance, proprietary complex data, or strong network effects—becomes paramount. Furthermore, identifying companies with exceptionally agile management teams will be crucial, as the pace of AI-driven change demands rapid adaptation.

Action Items

Investors should closely track evolving US tariff policies and their potential escalation, as this introduces significant uncertainty and risk for global supply chains and specific industries. Prepare for potential market volatility stemming from trade tensions.

Impact: Proactive monitoring allows for timely adjustments to portfolio allocations, risk management strategies, and identification of industries or companies most affected by trade policy shifts.

Investors must shift from historical software valuation multiples to more fundamental analysis, focusing on cash flows and comparing valuations to traditional industries, rather than just past 'cheapness' or revenue multiples.

Impact: This disciplined approach helps identify more sustainable valuations in an AI-disrupted market, potentially avoiding overvalued companies whose business models are being undermined.

Conduct in-depth analysis of software companies' competitive advantages, prioritizing those with regulatory moats, complex proprietary data, unique network effects, or highly specialized, non-public knowledge integration.

Impact: Focusing on robust and defensible moats will help identify software companies better positioned to withstand AI competition and maintain long-term profitability.

Investors should favor software companies with management teams demonstrating extreme speed and adaptability in product development and strategic response to the rapidly evolving AI landscape.

Impact: Agile and forward-thinking management is crucial for navigating technological disruption, allowing companies to innovate, adapt, and seize new opportunities in the AI era.

Mentioned Companies

Stock rose around 7% after strong quarterly results, benefiting from increased demand for data center construction.

Stock rose around 7% following an analyst recommendation, benefiting from providing fiber optic cables for data center infrastructure.

Reported strong quarterly results with 7% currency-adjusted revenue growth, driven by Stone Island and strong Asian demand.

LVMH

4.0

Luxury stock rose around 4%, benefiting from strong sector trends and positive news from Montclair.

Luxury stock rose around 4%, benefiting from strong sector trends and positive news from Montclair.

Cited as an example of a platform with a strong network effect and proprietary data, making it resilient to AI disruption.

Reported to invest $30 billion in OpenAI. Benefits from the high expenses for data center construction driven by AI competition.

Released 'Claude Code Security', a new AI tool directly competing with cybersecurity firms. Part of the AI competition driving data center expenses.

Revenue more than tripled but data center costs rose even faster, leading to lower adjusted gross margins than planned. Investment from Nvidia reduced from $100B to $30B.

Okta

-4.0

Stock dropped 5-10% due to increased AI competition from Anthropic's Claude Code Security, challenging cybersecurity firms.

Stock dropped 5-10% due to increased AI competition from Anthropic's Claude Code Security, challenging cybersecurity firms.

Stock dropped 5-10% due to increased AI competition from Anthropic's Claude Code Security, challenging cybersecurity firms.

Suffered its worst start to the year since the financial crisis, reflecting growing investor concern over AI competition in the software sector.

Stock value crashed over 50% in the last 12 months, highlighting vulnerability for firms that primarily aggregate and prepare easily obtainable data, a business model threatened by AI.

Tags

Keywords

Trump tariffs AI software impact investing in AI tech sector downturn luxury stocks China data center infrastructure software valuation models OpenAI profitability competitive moats market volatility